Season's fruits

Fresh fruits and vegs

Buy seasonal fruit direct from the farmer

The healthiest and most delicious fruit you can taste comes straight from the farmer. Eating fruit straight from the tree is an incomparable experience, and buying seasonal fruit directly from the farmer can be easier than you think.

Whether you're buying for yourself, your family or your business, buying seasonal fruit straight from the source can be tasty and economical. Read on to find out why, and how, you can source your fruit directly from farmers and support local producers.
The advantages of buying seasonal fruit direct from the farmer

Buying seasonal fruit direct from the farmer has a number of advantages. By supporting local producers, you in turn boost their economy. This is beneficial not only for the farmer, but also for the local community.

Eliminating the traditional supply chain structures associated with buying produce also means that produce is fresher. Without the need for refrigeration, transport or storage, fruit is picked more often and can be bought just when it is at its ripest. This increased freshness helps retain most of the fruit's nutritional value, as more vitamins and minerals are preserved.

Buying direct from the farmer also means you have direct access to the quality of the produce, which in turn means you have the opportunity to ask questions. The price is also something you can haggle over and potentially get a better deal than in a retail shop. Finally, when you buy direct from the source, you reduce your environmental impact in terms of food waste.
How to find seasonal fruit direct from the farmer

There are now several options for finding seasonal fruit directly from the farmer. For example, many farmers have their own websites like me, or have subscribed to digital marketplaces such as Freshis, Ecooperatives and others. Others may advertise on social networks, such as Whatsapp or Telegram.

Farmers themselves can even offer free home delivery services. This is the case of El Huerta de Europa, which allows people from all over Spain to buy fruit and vegetables from local farms and have them delivered to their doorstep.

In Madrid and surrounding cities, it is also possible to buy seasonal produce through Comefruta. They offer fast delivery services for various fruits and vegetables, such as avocados, peaches, strawberries, figs, kiwis, lemons, oranges, apples, pears and bananas.

How buying seasonal fruit directly from the farmer is good for the environment

Buying seasonal fruit directly from the farmer not only has numerous advantages for the consumer, but it is also good for the environment. By eliminating certain steps in the supply chain, resources such as energy, packaging materials and transport emissions are saved.

It is also important to remember that each type of fruit has its own optimal season. So while it is possible to buy different fruits throughout the year, it is important to keep in mind that trying to have certain products out of season can make them less nutritious or inferior in quality.

So there you have it, the advantages of buying seasonal fruit directly from the farmer. There are numerous ways to source your produce, so it is recommended that you do a little research to find the option that best suits your needs. And finally, an important reminder: always buy seasonal produce, to ensure you get the most nutritious and delicious fruit!